Monday, November 20, 2017
Home / Analysis / Global Sales of Licensed Goods Up 4 Percent

Global Sales of Licensed Goods Up 4 Percent

Retail sales of licensed products hit $251.7 billion worldwide in 2015, representing a 4.2-percent increase on the previous year, with entertainment/character licensing remaining as the largest category. Those numbers were released as part of the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting.



The content you are trying to access is only available to members.



About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

ALSO READ

Viacom Delivers Full-Year, Q4 Gains

Revenues were up 6 percent in the fiscal year and 3 percent in Q4 at Viacom, powered in part by improved advertising and affiliate revenues at its international networks.