RSA Films, the production company co-founded by Ridley Scott, has set up a new division that will be dedicated to the development and production of immersive media for VR, AR and mixed-media productions.
RSA VR will be led by Jen Dennis—who has collaborated with Scott to lead RSA’s VR practice to date, most notably co-executive producing The Martian VR Experience, which is the multi-award-winning companion piece to the critically acclaimed hit movie The Martian. The first project out of RSA VR is for Scott’s Alien: Covenant, in partnership with Twentieth Century Fox’s FoxNext and Technicolor’s MPC.
“We have been heavily involved in VR for the past few years, and having a dedicated stand-alone division underscores our commitment to immersive media in both the brand and entertainment space,” said Jules Daly, the president of RSA Films. “In addition to being one of the most well-regarded producers in commercials and content, Jen Dennis brings hands-on experience developing and producing VR and is among the foremost influencers in the space. Ridley has a long lineage as a pioneer in creative technology, and RSA’s roster includes incredibly talented directors who understand the unique language of VR. We are pleased to offer this formidable resource to our clients.”
“RSA has been a great partner with Fox and a pioneer in virtual reality,” said Salil Mehta, the president of FoxNext. “We are excited to continue our successful collaboration with Ridley, Jules and Jen that started with The Martian VR Experience and continues with our upcoming VR experience for Alien: Covenant.”
“I am thrilled to head up our VR division,” added Dennis, the head of RSA VR. “I think VR is one of the most exciting areas in the industry today, with potential to influence how we consume content for generations to come. I enjoy everything from assembling teams and forging partnerships to create, distribute and market VR content, to having an ongoing informative—and often inspirational dialogue—with colleagues in the space. I consider us in a unique position to undertake this with RSA’s talented roster of directors.”