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PwC: Media Companies Must Focus on User Experience

In its latest five-year outlook, PwC states that companies angling for a bigger slice of global entertainment and media revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must “focus more intensely” on user experiences.

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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on


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