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PwC: Convergence Enters New Phase, Digital Ups Share of E&M Market

The latest edition of PwC’s Global Entertainment & Media Outlook sees total spending on the sector rising to $2.4 trillion in 2022, up from $1.9 trillion in 2017, as digital continues to reshape the industry and we enter a phase the company has dubbed “Convergence 3.0.”



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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