Video: ProSiebenSat.1 Group’s Eun-Kyung Park & Florian Pauthner

Eun-Kyung Park, SevenOne AdFactory’s chief sales officer, and Florian Pauthner, managing director of SevenVentures, spoke to World Screen about investment strategies and why U.S. companies planning to scale abroad should look to Germany and ProSiebenSat.1 Group.

SevenVentures, the investment arm of Germany’s ProSiebenSat.1 Group, recently brought its business competition SevenVentures Pitch Day to New York City. The event was part of a search for companies that are successfully established in the U.S. and ready to expand into the German market.

SevenOne AdFactory, meanwhile, is a sales subsidiary of ProSiebenSat.1 Group that “picks up where classic marketing stops.” The company helps position brands to match the program and, together with customers and agencies, develops 360-degree concepts across all platforms of ProSiebenSat.1 Group.