The 2017 LIMA International Licensing Awards took place last night during this week’s Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, with winners spanning 20 categories.
Spin Master’s PAW Patrol took home the prize for best animated film/TV/entertainment licensing program. The winner in the toys/games/novelties/role-play licensed products category was DC Super Hero Girls action figures from Mattel. The Warner Bros. Consumer Products property also won for best character/toy brand licensing program. The Mickey & Minnie Mouse/Disney Coach collection was the victor in the apparel/footwear/accessories licensed products category.
The remaining licensing program winners were V&A (Victoria and Albert Museum) for art/design; Open Hearts by Jane Seymour (Jane Seymour Designs/Licensing Matters) for celebrity/fashion; Girl Scouts of the USA (Girl Scouts of the USA/The Wildflower Group) for corporate brand; Five Nights at Freddy’s (Scottgames/Striker Entertainment) for digital; Rogue One: A Star Wars Story (Disney Consumer Products and Interactive Media) for live-action film/TV/entertainment; Corona (Constellation Brands/The Joester Loria Group) for food and beverage/restaurant; NFLPA (NFLPA) for sports; Batman v Superman Dawn of Justice and Turkish Airlines (Warner Bros. Consumer Products/Lisans) for licensed promotion; The Wizarding World of Harry Potter—Hogsmeade at Universal Studios Hollywood (Warner Bros. Consumer Products) for location-based or experiential initiative; and Hot Topic’s Suicide Squad licensing program for retailer.
The other licensed products victors were Disney-Pixar’s Pixar collection slow cooker from Select Brands for appliances/automotive/electronics/hardware/housewares/paint; NextGames’ AMC’s The Walking Dead: No Man’s Land mobile game for digital; Finsbury Foods’ Shopkins Cupcake Queen cake and The J.M. Smucker Company’s Pillsbury Girl Scout Cookie-inspired baking mixes tied for food/beverage; Clinique’s Crayola limited-edition Chubby Stick lip balm for health and beauty aids; Jay Franco & Sons’ Star Wars back-to-college and adult bedding for home décor; and Scholastic’s Five Nights at Freddy’s: The Silver Eyes novel for publishing/social expression/back-to-school.
“This year’s award winners represent world-class licensing programs and products from around our global industry,” said Charles Riotto, the president of LIMA. “We are proud to recognize and honor the achievements of these companies—chosen from a record 461 submissions this year—for their impressive initiatives and outstanding results.”