Keshet Digital Studios Bolsters Team

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Keshet International (KI) has expanded its digital team with the appointments of Pasa Mustafa as creative director for digital and Heather Brewster as VP of development for digital.

Mustafa will be based out of London. A former global head of digital originals for Endemol, Mustafa moves into the new position from his role as a KI digital creative consultant.

Brewster joins Keshet’s L.A. office. She most recently served as VP of digital originals at Smokebomb and Shaftesbury Entertainment.

The pair will report to Sebastian Burkhardt, the senior VP of digital and acquisitions for KI, who leads the company’s digital content initiatives as well as the recently formed Keshet Digital Studios.

Burkhardt said, “We have been pursuing a wide range of digital-focused initiatives across our business. Developing best-in-class original programming for cord-cutting millennial audiences is an integral part of this plan. With seasoned and respected digital development executives like Pasa and Heather bringing us a wealth of experience and credentials in the digital programming space, we are on track to deliver a phenomenal slate of engaging, boundary-pushing creative alongside a broad range of partners, both in the U.S. and internationally.”