Amazon Studios has elevated James Farrell to the role of head of international originals, a newly created post.
Previously head of content, international expansion, Farrell will lead the international original teams in Japan, India, Europe, Mexico and Brazil as well as future locales. In his previous post, Farrell was instrumental in the launch of Prime Video in Japan, India and Latin America. He reports to Jennifer Salke, head of Amazon Studios.
“We’ve had significant success in this area to date and, by streamlining our international originals team under one creative leader, we can strategically carry out our ambitious global vision and ensure our future growth,” said Jennifer Salke, head of Amazon Studios. “Breakout ideas can come from creators all over the world and, by ramping up global production and making Amazon Studios the home for creators worldwide, the possibilities are endless in terms of what we can bring our Prime Video audience.”
“The opportunity around the world to find top quality original content and deliver it to Amazon’s global customer base is absolutely huge. Our goal is to search out the most unique voices throughout the world and then move quickly to help bring their visions to life,” said Farrell. “We’re committed to finding the best stories, no matter their country of origin, and will be casting a wide net and moving very fast in the months and years ahead. There’s nothing I enjoy more than talking with creators in their offices and homes around the world, and it’s very exciting to be taking on this new role at Amazon Studios.”