ITV Choice has been added to two additional platforms: Cookie TV in Myanmar and MyHD in the Middle East.
The deal with Cookie TV marks ITV Choice’s debut in Myanmar. Expanding its footprint into the Middle East, the channel becomes part of MyHD with localized Arabic subtitles. ITV Choice also extended its partnership with du as part of the English Package.
Reaching over 100 countries and territories throughout Asia, the Middle East and Africa, ITV Choice features a mix of dramas, game shows, entertainment programming and documentaries.
Neale Dennett, ITV Choice’s channel director, said: “We are extremely pleased to be adding more distribution partners, and increasing the reach of the ITV Choice channel, as it goes from strength to strength across Asia, the Middle East and Africa. We very much look forward to working with new partners MyHD and Cookie TV, and for the first time bringing to their viewers the very best of big British entertainment.”
Cookie TV CEO Yosup Kim added: “Cookie TV is not just simply built to please people, it is more than that. Our goal is to entertain, educate and inspire people with our platform by providing a chance to experience anything beyond expectation.”
MyHD’s CEO said: “MyHD believes in the power of great compelling stories and fresh entertainment which goes beyond ethnicity. We truly believe that ITV Choice HD offers that to our diverse multicultural viewership in the Middle East and North Africa. As a company, we also appreciate ITV as they listen to their partners, respect, and appreciate the uniqueness of the region.”