HIT Names Promotions VP

July 19, 2006 World Screen

NEW YORK, July 19: Dana Laufer
is joining HIT Entertainment as VP of promotions to lead efforts to develop and
implement national promotional campaigns based on the company’s portfolio of
preschool brands.

She is responsible for
maximizing cross-promotional opportunities across platforms, including
television, live events, home entertainment and packaged goods licensing. She
is based in the company’s New York office and reports to Jamie Cygielman, HIT’s
SVP of consumer products.

Most recently, Laufer was
senior director of new business development and strategic partnerships at IFP,
a non-profit organization that honors independent filmmaking. Prior to this
role, she served as VP of worldwide promotions for Miramax Films.