According to new figures from Digital TV Research, global revenues from pay TV and OTT TV episodes and movies will reach $265 billion in 2018, rising from the $254 billion recorded in 2017 and the $234 billion in 2015.
Even though pay-TV revenues are falling, according to the TV Databook report, the number of subscribers continues to rise: reaching 1.03 billion by the end of 2018, up from 922 million in 2015. The total number of TV subscriptions will reach 1.51 billion by the end of this year, up by 38 percent from 1.09 billion in 2015. SVOD subscriptions will increase by 304 million over the same period to reach 474 million—SVODs share of the total will double from 16 percent in 2015 to 31 percent in 2018.
Simon Murray, principal analyst at Digital TV Research, said: “This growth comes despite pay-TV revenues falling by $4.4 billion in 2018. OTT TV episode and movie revenues, including AVOD, will climb by $15.4 billion in 2018. So, OTT’s share of the total will double from 13 percent in 2015 to 26 percent in 2018.”