Revenues from online TV episodes and movies for 138 countries is poised to reach $83 billion in 2022, more than double the $37 billion recorded in 2016, according to Digital TV Research.
The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone. The U.S. is expected to remain the dominant territory for online TV and video revenues by some distance. However, the U.S. share of the global market will fall from 51 percent in 2016 to 40 percent in 2022. China will add a further $7.6 billion—contributing half the Asia-Pacific total—with its total revenues reaching $12 billion in 2022.
Simon Murray, principal analyst at Digital TV Research, said: “OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017. The top five nations will command two-thirds of global revenues.”
SVOD became the largest OTT revenue source in 2013. It will generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022, up from $12 billion in 2016.