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FremantleMedia Launching American Gods Licensed Products


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FremantleMedia is introducing a range of licensed products inspired by the American Gods TV series.

Ripple Junction has created a line of men’s and women’s graphic T-shirts for specialty retailers in the U.S.  Select designs will also be available to consumers on Amazon. Dark Horse Deluxe, a division of Dark Horse Comics, is developing a range of novelty and collectible products that will be available worldwide. The line includes a sculpted coin replica, as well as a pint glass set and shot glass set commemorating the infamous watering hole of the Gods, Jack’s Crocodile Bar.

Rizzoli will be launching a 2018 wall calendar that will be available in September at Barnes & Noble, Amazon, Go! Calendars and other retailers. In addition, Trends will release a series of posters and bookmarks carrying the iconic American Gods imagery for the U.S. market.

Chronicle Books is creating a behind-the-scenes hardcover book that will provide further insight into the making of season one, while Rittenhouse Archives will release a series of trading cards in both the printed and digital format. Collectors can also get their hands on stylized figures from Funko, non-articulated vinyl figures from Titan, and articulated action figures, foam replicas and scalers from NECA. All of these products will be available globally.

In the U.S. and Canada, Brand Access will be running the official American Gods online store. Scheduled to launch in June, the store will initially feature limited-edition, curated product bundles. The bundles will include both products developed by Brand Access, as well as other officially licensed merchandise.

Represent is on board for a global direct-to-consumer campaign offering fans limited-edition graphic T-shirts. Represent will work with American Gods cast members to design tees in support of their favorite charities. Each weekend through the rest of the season, a new character tee and corresponding charity will be revealed.

In Europe, Danilo Promotions is creating a series of calendars and journals. Pyramid Posters is rolling out posters, wall art, mugs and stickers. Also available in the U.K. and Irish markets will be apparel from Trademark Products and Brands In, as well as a range of apparel, accessories and more from Forbidden Planet.

“There has been so much excitement and anticipation for American Gods that we wanted to offer our fan base a collection of product in celebration of the first season,” said Andrea Brent, the senior VP of licensing and franchise management at FremantleMedia North America. “An expanded offering is currently in development and will be available in 2018 to support the recently announced second season.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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