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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


Zenith Downgrades Ad Forecasts for North America, W. Europe, AsiaPac

Zenith is now forecasting that global ad expenditure will grow 4.1 percent in 2018, reaching $578 billion by the end of the year, which is slightly below its previous prediction, as the markets in North America, Western Europe and the Asia Pacific have been downgraded.