Video Interview with Eccho Rights’ Fredrik af Malmborg

NEW YORK: Fredrik af Malmborg, the managing director of Eccho Rights, tells World Screen about the appetite for scripted fare, what’s new in the format market and which territories the company is looking to for new titles.

The global demand for Turkish dramas continues to rise, with Eccho Rights finding homes for its titles in Asia and Latin America, as well as some European countries. The company recently inked an overall deal with Turkish producer Ay Yapim, and in September it launched the drama Insider. Other new dramas include Brave and Beautiful and Heart of the City. Eccho Rights’ catalog also comprises dramas from Western Europe, as well as its first series from Latin America, La Casa del Mar.

Alongside finished dramas, af Malmborg says the company has seen a “tremendous demand for scripted formats.”