Comcast Unveils New Content Initiatives at CES

LAS VEGAS, January 8: Comcast Corporation has revealed three
major content initiatives at the 2008 Consumer Electronics Show, including
Project Infinity, the company’s plan to offer consumers the ability to watch
any movie, television show, user-generated content or other video that a
producer wants to make available, on an on-demand basis.

The goal of Project Infinity is to give customers more
content choices—all available to consumers at the click of the remote
without having to buy any additional equipment. Comcast will support its plan
for Project Infinity using its existing fiber network and national IP backbone.
The company plans to create a system of library servers that will efficiently
serve VOD content to consumers from several key locations across the country.

Project Infinity is an extension of the company’s successful
Comcast On Demand service, which has expanded to offer more than 10,000
selections each month. Viewership for the service has also grown, surpassing 6
billion views since 2003. Comcast customers now are selecting On Demand 100
times per second, with 275 million views monthly.

“Project Infinity plans to give consumers the best and most
content they will find On Demand anywhere—more HD, more sports, more
movies, kids’ programs and network TV,” said Brian
L. Roberts, the chairman and CEO of Comcast Corporation. “Project Infinity
builds on our commitment to bring more content to people across all platforms
at home and on the go, and we’ll work with our partners, programmers and video
producers to deliver on this vision.”

Other initiatives unveiled at the CES include Comcast’s
plans to expand its current HD lineup beyond the hundreds of HD choices
currently available. By the end of the year, the company will make more than
1,000 HD movies and TV shows available every month as well as the most popular
television networks in HD as they debut. HD content is the fastest-growing
category in Comcast’s On Demand library.

Additionally, beginning next year, Comcast plans to offer
more than 6,000 movies on demand a month, with more than 3,000 of them to be
available in HD. Currently, Comcast Digital Cable customers can access 1,300
movie titles each month, including new releases as well as hundreds of free
movies from Sony, MGM, FEARNet and Encore as well as titles from premium
networks like Starz, HBO, Cinemax, Showtime and The Movie Channel.

Comcast has also ramped up its online offerings with the
launch of Fancast.com, the first online destination that will enable customers
to find, manage and watch television and movie content wherever it is
available—on Fancast, on television, online, on DVDs or in movie theaters.
In addition, Comcast currently makes more than 90,000 videos available at any
time on Comcast.net.

—By Irene Lew