Analysis

Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.

Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.

With viewer engagement slipping, especially among younger audiences, European public-service broadcasters are in need of increased support, particularly in bolstering their on-demand services, according to a new report from Ampere Analysis.

Netflix and Prime Video both saw drops in the penetration levels of their services in the U.K. in the second quarter, per new BARB data.

By 2029, there will be 28 million SVOD subscribers across 13 Arabic-speaking countries, up from 15 million this year, according to Digital TV Research.

The largest pay-TV providers in the U.S.—accounting for some 96 percent of the overall market—lost 1.73 million net video subs in the second quarter of this year, up slightly from 1.725 million in the same period last year, according to Leichtman Research Group.

Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.

Soccer is emerging as a lucrative opportunity for U.S. broadcasters and streamers, according to a new Ampere Analysis report on the growing interest in the sport.

The number of SVOD subscribers in Africa is expected to reach 18 million by 2029, up from 8 million at the end of this year, per new Digital TV Research projections.

NPAW’s H1 2023 Video Streaming Industry Report found a surge in daily engagement per user on streaming platforms, reversing the downward trend that began in 2021.