Friday, March 29, 2024

Analysis

Traditional TV Usage Rises in the U.S.

September 22, 2023

The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.

Omdia Study Highlights “Super Bundling”

September 15, 2023

Aggregation and bundling are becoming key to consumer habits, according to a new Omdia report, which found that 47 percent of homes in 20 surveyed markets were subscribing to both online video and pay-TV services, up from 13 percent in 2015.