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User Experience Takes Center Stage in Shifting Media Landscape

World Screen takes a deep dive into PwC’s latest Global Entertainment and Media Outlook, which argues that being “consumer-obsessed” will be imperative as the sector’s growth plateaus. Companies angling for a bigger slice of global entertainment and media (E&M) revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must “focus more intensely” on user experiences, says PwC.

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