As of this year, there will be more SVOD subscribers in the Asia Pacific than in North America, according to Digital TV Research.
The Global SVOD Forecasts report, covering 621 platforms in 138 countries, projects a worldwide SVOD subs base of 546 million by 2022, double the 263 million at the end of 2016. AsiaPac will account for 43 percent of the global total by 2022, up from 35 percent in 2016. North America’s share will go from 43 percent to 31 percent in the same time period.
Simon Murray, principal analyst at Digital TV Research, noted, “Netflix’s dominance of global SVOD is falling, from a third the global subscribers in 2016 to a quarter by 2022. However, the company will enjoy considerable growth, adding 28 million subs between 2017 and 2022.”
By revenue, Netflix’s share will fall to 40 percent by 2022 from 45 percent this year. Its overall revenues, however, are expected to rise by 55 percent in the next five years, while total global SVOD revenues will more than double to $41 billion.