Video Interview with all3media international’s Louise Pedersen

Louise Pedersen, the CEO of all3media international, talks to World Screen about working with producers, helping them perfect their pitches and branching out into comedies.

As the commercial arm of all3media, all3media international distributes programming from the group’s various companies and also represents third-party product. In response to the enduring popularity of scripted fare, Pedersen initiated a new drama investment strategy, which has ranged from co-production deals with linear and nonlinear services in the U.S. to financing non-English-language series.